Cookie Policy

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Cookie Policy

Last updated: this policy reflects the cookies actually set by the technology installed on this website as of the date this page was last reviewed. Third-party services can change their own cookies without notifying us, so if you inspect your browser and find a discrepancy, the third party’s own cookie documentation (linked below) is the authoritative source.

What Are Cookies?

Cookies are small text files that a website stores on your device (computer, phone, or tablet) when you visit it. They let the site remember information about your visit — like whether you’re logged in, what’s in your shopping cart, or that you’ve already responded to this cookie notice — so it doesn’t have to ask again on your next page load. Some cookies are set directly by this website (first-party cookies); others are set by outside services we use, like analytics or advertising providers (third-party cookies).

Why DM Tech Labs Uses Cookies

We use cookies for four practical reasons:

To make the site work. Logging in, keeping items in your cart through checkout, and serving the correct cached version of a page all depend on cookies.
To understand how the site is used. Analytics cookies tell us which pages get visited and where people run into trouble, so we can fix it.
To measure advertising performance. If you arrive via a Google ad, an advertising cookie helps us see whether that ad led to a real outcome.
To provide optional features. Our live chat widget uses a cookie to keep your conversation connected if you navigate between pages.

Nothing outside the “Necessary” category below runs until you actively allow it — see “How to Change Your Preferences”.

First-Party Cookies

These are set directly by dmtechlabs.us — by WordPress (the software running this site), WooCommerce (our shop and cart), and LiteSpeed Cache (the caching system that keeps pages loading fast). They’re all in the Necessary category: the site doesn’t work correctly without them, so they’re not subject to the consent choice in our cookie banner.

Third-Party Cookies

These are set by outside services we’ve chosen to use: Google (Analytics, Ads, and Tag Manager), Microsoft (Clarity), Yandex (Metrika), and GoHighLevel/LeadConnector (our live chat widget). Each is only loaded after you grant the matching category in the cookie banner — Analytics, Advertising, or Functional. We don’t control what these companies do with data on their own servers once it’s collected; each one’s own privacy policy (linked in the table below) governs that.

Analytics Cookies

Analytics cookies help us see aggregate patterns — page views, navigation paths, time on page — without which we’d be redesigning the site blind. We currently use Google Analytics (GA4), Microsoft Clarity (session recordings and heatmaps, so we can see where visitors get stuck), and Yandex Metrika. None of these load until you grant the “Analytics” category.

Advertising Cookies

We run Google Ads campaigns, and advertising cookies let us measure whether a specific ad led to a specific outcome on this site (a form submission, a purchase), and avoid re-showing the same ad indefinitely. These are configured through Google Tag Manager and only activate once you grant the “Advertising” category — before that, Google’s tags either don’t fire at all or, per Google’s own Consent Mode behavior, may send a limited signal with no cookie attached.

Cookie Duration

Cookies fall into two broad lifespans:

Session cookies are deleted automatically when you close your browser.
Persistent cookies stay on your device for a set period — anywhere from a day to two years, depending on the cookie — or until you delete them manually.

The exact duration for each cookie we’re aware of is listed in the inventory below.

Cookie Inventory

This list reflects the technology actually installed on this website, checked directly against WordPress’s, WooCommerce’s, and LiteSpeed Cache’s own source code for the first-party rows. Third-party cookie names and durations are as published in each provider’s own current cookie documentation, linked in the table — we don’t control those and can’t guarantee they never change on the provider’s end.

Cookie	Set By	Category	Purpose	Duration	Party
`wordpress_test_cookie`	WordPress (this site)	Necessary	Checks whether your browser accepts cookies.	Session	First-party
`wordpress_[hash]`	WordPress (this site)	Necessary	Keeps you signed in.	2 days, or 14 days if “Remember Me” is checked	First-party
`wordpress_logged_in_[hash]`	WordPress (this site)	Necessary	Confirms you’re logged in on each page.	2 days, or 14 days if “Remember Me” is checked	First-party
`wp-settings-[id]` / `wp-settings-time-[id]`	WordPress (this site)	Necessary	Remembers your admin dashboard preferences (logged-in users only).	1 year	First-party
`woocommerce_items_in_cart` / `woocommerce_cart_hash`	WooCommerce (this site)	Necessary	Tracks whether your cart currently has items in it.	Session	First-party
`wp_woocommerce_session_[hash]`	WooCommerce (this site)	Necessary	Stores your cart contents and session identifier.	2 days as a guest; 1 week if you’re logged in	First-party
`_lscache_vary`	LiteSpeed Cache (this site)	Necessary	Ensures the correct cached version of a page is served to you (e.g. logged-in vs. guest).	Session	First-party
`_ga`	Google Analytics	Analytics	Distinguishes unique visitors for traffic reporting.	2 years (per Google’s published cookie documentation)	Third-party
`_ga_[container-id]`	Google Analytics (GA4)	Analytics	Persists session state for GA4 reporting.	2 years (per Google’s published cookie documentation)	Third-party
`_clck`	Microsoft Clarity	Analytics	Persists the Clarity visitor identifier across visits.	1 year (per Microsoft’s published cookie documentation)	Third-party
`_clsk`	Microsoft Clarity	Analytics	Connects multiple page views into one session recording.	1 day (per Microsoft’s published cookie documentation)	Third-party
`_ym_uid` / `_ym_d`	Yandex Metrika	Analytics	Identifies a returning visitor and records the date of first visit.	1 year (per Yandex’s published cookie documentation)	Third-party
`_gcl_au`	Google Ads (Conversion Linker)	Advertising	Stores and measures ad campaign conversions.	90 days (per Google’s published cookie documentation)	Third-party
Chat session cookie (exact name not independently verified)	LeadConnector / GoHighLevel (live chat widget)	Functional	Keeps your chat conversation connected as you move between pages.	Not independently verified — see note below	Third-party

Note on the chat widget row: we’ve confirmed the LeadConnector/GoHighLevel chat script is installed and active on this site, but we have not independently captured its exact cookie name(s) or duration through a live browser inspection, and are not going to publish a guessed value. If you need the precise technical detail, GoHighLevel’s own privacy policy (linked above) or a live cookie scan of this site will have it — this row will be updated with the confirmed value once verified.

How to Change Your Preferences

You can change your cookie choices at any time by clicking “Cookie Settings” in the footer of any page. That reopens the same preferences panel shown in our cookie banner, where you can turn Analytics, Advertising, Functional, and Personalization cookies on or off individually and save your choice. Necessary cookies can’t be turned off there, because the site depends on them to function.

How to Delete Cookies

Changing your preferences on this site stops new cookies from being set — it doesn’t remove ones already on your device. To delete existing cookies, use your browser’s own settings:

Chrome: Settings → Privacy and security → Delete browsing data → Cookies and other site data
Firefox: Settings → Privacy & Security → Cookies and Site Data → Clear Data
Safari: Settings → Privacy → Manage Website Data → Remove
Edge: Settings → Privacy, search, and services → Clear browsing data

Deleting cookies will log you out of any account, empty your cart, and reset this site’s memory of your cookie preferences — you’ll see the consent banner again on your next visit.